A couple months ago I wrote about using Diggo to track and share information about real estate postings, and I also followed up that post here with a post about how a full web application/portal could be built to incorporate these features.
Basically by creating a bookmark in diggo for each Venture Capital firm that he finds, and then using the diggo comments section to store information about their portfolio companies, he has created an online database of VC firms that he can refer deals to. The objective being to build goodwill with other VC firms and entrepreneurs by successfully making matches.
Glad to see some other people out there blogging about CRM and Social Bookmarking. In my opinion both markets are fairly immature. CRM has not seen many advances, other than a shift of the same old concepts to the web, in quite some time. Social Bookmarking on the other hand is the new kid on the block, but it seems to be struggling to find more serious applications than del.icio.us (which I use almost everday, albeit with limited success). This creative use of diggo as a mild CRM/Referral Relationship Manager just goes to show there are plenty of other applications for social bookmarking and that the CRM market is still under served.