Comments on: Anatomy of a failed Twitter Campaign http://evbart.com/2009/05/anatomy-of-a-failed-twitter-campaign/ Wed, 14 Jul 2010 03:39:07 -0600 http://wordpress.org/?v=2.9.2 hourly 1 By: Traveller_Adventure http://evbart.com/2009/05/anatomy-of-a-failed-twitter-campaign/#comment-122 Traveller_Adventure Sun, 02 Aug 2009 03:07:15 +0000 http://evbart.com/?p=458#comment-122 This is quite impressive, I am pleased to read this post, keep posts like this coming, you totally rock!<br>Cheers,<br><a href="the-review.info/" rel="nofollow">Blog Review</a> This is quite impressive, I am pleased to read this post, keep posts like this coming, you totally rock!
Cheers,
Blog Review

]]> By: evbart http://evbart.com/2009/05/anatomy-of-a-failed-twitter-campaign/#comment-100 evbart Tue, 09 Jun 2009 04:38:26 +0000 http://evbart.com/?p=458#comment-100 Hello!<br><br>Sorry to hit everyone up with a bulk email like this, but its for a good cause!<br><br>I wanted to let you know about Kiva (<a href="http://www.kiva.org" rel="nofollow">www.kiva.org</a>), a non-profit that allows you to lend as little as $25 to a specific low-income entrepreneur across the globe.<br> <br>You choose who to lend to - whether a baker in Afghanistan, a goat herder in Uganda, a farmer in Peru, a restaurateur in Cambodia, or a tailor in Iraq - and as they repay their loan, you get your money back. It's a powerful and sustainable way to empower someone right now to lift themselves out of poverty.<br><br>I've been volunteering there the last couple of months in their community outreach team, and I'm in charge of all of their social media efforts. Check it out and let me know what you think!<br><br>Evan Bartlett<br><a href="mailto:evbart@kiva.org" rel="nofollow">evbart@kiva.org</a><br><a href="http://www.twitter.com/kiva" rel="nofollow">http://www.twitter.com/kiva</a><br><a href="http://www.kiva.org/lender/evbart" rel="nofollow">http://www.kiva.org/lender/evbart</a><br><br>Check it out!<br><a href="https://www.kiva.org/app.php?page=register&_isc=b02408fa-54b7-11de-911c-dc6669dc15d3&_te=inu" rel="nofollow">https://www.kiva.org/app.php?page=register&_isc...</a> Hello!

Sorry to hit everyone up with a bulk email like this, but its for a good cause!

I wanted to let you know about Kiva (http://www.kiva.org), a non-profit that allows you to lend as little as $25 to a specific low-income entrepreneur across the globe.

You choose who to lend to – whether a baker in Afghanistan, a goat herder in Uganda, a farmer in Peru, a restaurateur in Cambodia, or a tailor in Iraq – and as they repay their loan, you get your money back. It's a powerful and sustainable way to empower someone right now to lift themselves out of poverty.

I've been volunteering there the last couple of months in their community outreach team, and I'm in charge of all of their social media efforts. Check it out and let me know what you think!

Evan Bartlett
evbart@kiva.org
http://www.twitter.com/kiva
http://www.kiva.org/lender/evbart

Check it out!
https://www.kiva.org/app.php?page=register&_isc...

]]> By: evbart http://evbart.com/2009/05/anatomy-of-a-failed-twitter-campaign/#comment-87 evbart Fri, 29 May 2009 17:04:11 +0000 http://evbart.com/?p=458#comment-87 @dremoran<br><br>yeah, it would be interesting to see how many follow friday<br>suggestions actually result in someone following the person suggested.<br> figuring out whether or not to follow someone based on someone elses<br>suggestion is tough, especially when they are recommending multiple<br>people.<br><br>That being said, I would have expected a much higher conversion rater<br>for a big name like @kiva. Theres a lot of pent up good will out<br>there towards <a href="http://Kiva.org" rel="nofollow">Kiva.org</a> and I would think those people were interested<br>in knowing they now have a twitter account.<br><br>Great suggestion about sending out a tweet each time you make a loan!!<br> We're holding a developer on June 6th (<br><a href="http://blog.build.kiva.org/2009/04/23/kiva-developer-garage/" rel="nofollow">http://blog.build.kiva.org/2009/04/23/kiva-deve...</a> ) to get<br>people building these kinds of tools with our API. This could be a<br>great suggestion.<br><br>Currently you can broadcast a Kiva investment via Facebooks beacon to<br>your Facebook news feed. Right after you check out, theres a button<br>that says "post this to facebook". I'll publish a tutorial on how<br>that works. @dremoran

yeah, it would be interesting to see how many follow friday
suggestions actually result in someone following the person suggested.
figuring out whether or not to follow someone based on someone elses
suggestion is tough, especially when they are recommending multiple
people.

That being said, I would have expected a much higher conversion rater
for a big name like @kiva. Theres a lot of pent up good will out
there towards Kiva.org and I would think those people were interested
in knowing they now have a twitter account.

Great suggestion about sending out a tweet each time you make a loan!!
We're holding a developer on June 6th (
http://blog.build.kiva.org/2009/04/23/kiva-deve... ) to get
people building these kinds of tools with our API. This could be a
great suggestion.

Currently you can broadcast a Kiva investment via Facebooks beacon to
your Facebook news feed. Right after you check out, theres a button
that says “post this to facebook”. I'll publish a tutorial on how
that works.

]]> By: dremoran http://evbart.com/2009/05/anatomy-of-a-failed-twitter-campaign/#comment-86 dremoran Fri, 29 May 2009 15:07:40 +0000 http://evbart.com/?p=458#comment-86 Another thought. I see you guys tweet out loan requests via @kivaalerts, but is a tweet also sent out when someone makes a loan? It would be great if a tweet were optionally sent from my account when I funded a loan request. Another thought. I see you guys tweet out loan requests via @kivaalerts, but is a tweet also sent out when someone makes a loan? It would be great if a tweet were optionally sent from my account when I funded a loan request.

]]> By: dremoran http://evbart.com/2009/05/anatomy-of-a-failed-twitter-campaign/#comment-85 dremoran Fri, 29 May 2009 14:58:23 +0000 http://evbart.com/?p=458#comment-85 My hypothesis is that Follow Friday has potentially lost its luster. It was novel and interesting at first, but to me it has become noise. I view it more as a way to give props to someone else than a way to notify one's followers of a good resource. It is hard to believe that people who send #followfriday tweets are doing so for the sole purpose of benefiting their followers. Or... perhaps I am in the minority for thinking this way.<br><br>That said, I think Charlie's promotion of Path101 a couple months ago was awesome. It was relevant and viral, and it was more than just saying "Follow Path101". My hypothesis is that Follow Friday has potentially lost its luster. It was novel and interesting at first, but to me it has become noise. I view it more as a way to give props to someone else than a way to notify one's followers of a good resource. It is hard to believe that people who send #followfriday tweets are doing so for the sole purpose of benefiting their followers. Or… perhaps I am in the minority for thinking this way.

That said, I think Charlie's promotion of Path101 a couple months ago was awesome. It was relevant and viral, and it was more than just saying “Follow Path101″.

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